We invest in the riders and communities that shaped us — from youth cycling to local athletics.
Cavendish was built by a community of riders who believed in us. We believe in giving back.
We sponsor the Elite Youth Cycling Club, supporting young road cyclists across multiple cities in China. Our goal is to give the next generation opportunities we didn't have — funding youth development in cycling and helping riders grow.
Cycling sponsorship
We support the Rui'An High School soccer team as part of our commitment to local athletics and community reinvestment. We see sponsorship not as marketing, but as investment in the communities that shaped us.
Soccer sponsorship