About – Cavendish Cycling Store

Our Story

It started with a pair of shoes.

One evening, I decided to help my basketball friends back home in China get the freshest kicks on the court — at prices that actually made sense. That was the beginning of Cavendish.

Then I fell in love with road cycling. One morning in 2022, the store officially pivoted to cycling products. It started with a Roval Rapide handlebar drop bar, then saddles, then road frames, then wheelsets — and it never stopped.

We haven't been perfect.

Since founding Cavendish in 2021, we've been through our share of growing pains. I'll be honest: I was naive in the early days. Through my own carelessness, I fell short of the professional standards I now hold myself to. Those experiences — and those negative reviews — taught me hard lessons. Looking back, I feel a deep sense of responsibility for those mistakes, and I owe a sincere apology to anyone who was affected. But time has also brought perspective, and above all, gratitude. I'm grateful to every customer who placed their trust in me.

Where we stand today.

Today, Cavendish Cycling Store is dedicated to bringing our fellow riders authentic, quality products at fair prices. We commit to full after-sales warranty, daily availability on WeChat and Xianyu, and long-term partnerships with multiple bike shops to strengthen the support we can offer.

Our growth

Revenue exceeded ¥600k within 8 months in 2024–2025, with ¥400k on Goofish. We are now reaching ¥1 million in 2026. Most of our sales are direct orders from our returning physical bicycle retail stores.

Store in its early days / founder with first batch of cycling equipment

Archive Sales – Our Xian Yu (Goofish) Sales Page

Thank you.

To every customer, past and present — thank you for your support and your trust. If you ever have any questions, please don't hesitate to reach out. We're here, and we'll answer with patience.

The Road So Far

2021

The Beginning

It started with a pair of shoes. That was the beginning of Cavendish. Then I fell in love with road cycling — the store would soon pivot to cycling products.

2022

Learning the Hard Way

Growth wasn't without setbacks. We faced quality issues and confronted them head-on — rigorous QA, better communication, and personally reaching out to every affected customer. Building trust demands transparency and accountability.

2023–24

More Than a Store

We launched a WeChat community forum that grew to 200+ members — route recommendations, maintenance tips, group rides, and genuine friendship. Our customers built a family.

2025+

Where We Are Now

Today we serve 200+ clients across Malaysia and China, partner with 20+ suppliers, and maintain a 94% satisfaction rate. We remain a lean operation: quality products, expert service, and genuine passion for cycling.

Three Pillars of Cavendish

Community Service

Cavendish was built by a community of riders who believed in us — and we believe in giving back. We currently sponsor the Elite Youth Cycling Club, supporting young road cyclists across multiple cities in China, and the Rui'An High School soccer team.

We see sponsorship not as marketing, but as reinvestment in the communities that shaped us. Whether it's funding youth development in cycling or supporting local athletics, we want the next generation to have opportunities we didn't. This is just the beginning — as Cavendish grows, so will our commitment to the riders and communities around us.

See more on our Community Service page →

Curated Road Cycling Equipment

We focus exclusively on road cycling for the China market — and we know it well. Partnering directly with wholesalers, distributors, and importers based in Malaysia, we bring authentic equipment to road cyclists across China at competitive prices. Our inventory is curated based on best sellers, customer feedback, and proven performance records.

Every product comes from authorized distributors. No counterfeit goods. When you buy Campagnolo, Specialized, or Colnago from us, you get legitimate products with full manufacturer warranties and receipts. Our approach is consultative, not transactional — we take time to understand your riding goals and budget before recommending a setup.

20+ supplier partnerships

Authorized partners: Chaser Bicycle Components, Pusat Sukan Basikal Lim Sdn Bhd (Specialized JB), Ngee Cycle Trading Sdn Bhd, VeloWorks Bicycles Sdn Bhd, and Cheah KZ Bike Sdn Bhd

Genuine Customer Care

We're here long after your purchase — to answer questions and ensure your cycling experience is everything it should be. Our phone lines are always open, and we stay active daily on WeChat and Xianyu so nothing goes unanswered.

Every customer receives a follow-up within 7 days. We track satisfaction, address concerns promptly, and treat every piece of feedback as an opportunity to improve. We also maintain long-term partnerships with multiple bike shops across China to strengthen the after-sales support we can offer. Our 95% satisfaction rate is the result — not a marketing number, but a measured reality.

Brands We Carry

Brands carried by Cavendish Cycling Store

Mission & Vision

Our Mission

To provide Penang's cycling community with authentic equipment, expert service, and a supportive community — treating every cyclist as a partner in their riding journey, not just a customer.

Our Vision

To build Southeast Asia's most trusted cyclist-first retail community, where quality products, honest advice, and genuine human connection define the standard for what a cycling store should be.

Our Values

Authenticity | Trust | Community | Excellence

Authenticity

Every product is genuine. Every recommendation is honest.

Trust

Earned through 240+ relationships and a 94% satisfaction rate.

Community

200+ cyclists supporting each other.

Excellence

From sourcing to service to follow-up.